Saturday, 31 January 2009

Why People Quit too Soon

No business is easy to run and that goes for the online business opportunities that you often see.

A lot of my clients are involved in these businesses and very few make money at them. Is that because the businesses don't work? Well in some cases that is right but more often it is down to the individual person.

People want instant results these days. How often do you catch yourself wondering how long that microwave meal is going to take? Those dials just go so slow eh?

I sent a client in America a form the other day whilst we were on the phone. We were both online and waiting for it to arrive, now something must have gone wrong because after 7 seconds it still hadn't arrived. Eventually after an eternity of 8 seconds it arrived! Can you imagine, Nottingham UK to San Diego USA and it took 8 seconds! I mean it's not like it's the other side of the world! Of course we both sent in strongly worded complaints to our Email providers ;-) - Irony alert here!

We are so impatient and the same goes for home based businesses, people get started ring a few people, send a few emails and .......... nothing, not a penny. Some give up after a few weeks thinking it will never work. The reality is that any business takes time to grow, it's like building a building.

I remember when I worked in London my office overlooked a building site, they were building a new high rise office building. For months they were working everyday but you couldn't see anything, then after a while I could see some steel rods surrounded by wood poking out of the ground and they filled the wood in with concrete. A few days later they took the wood away and we saw the start of the building. After this it shot up, they completed a floor a week.

The first few months were spent laying the foundations making sure that when it was built it was solid. We have to look at businesses the same, spend some time learning about the business, building foundations and then see the rewards.

It's like rolling up a ball of string, have you noticed how at the beginning it takes a while but as the string ball gets bigger every turn uses up more string and it gets easier.

One of the problems is that people are still in the wage slave mode, they expect to receive an hours pay for an hours work but the reality as an entrepreneur that isn't going to happen, sometimes you work for 10 hours and receive nothing, then sometimes you receive 10 lots of reward for work you put in weeks ago.

So if your business isn't going as well as you hoped you can do 2 things - give up or keep going knowing you are building the foundations.

If despite patience your business isn't building and you have kept at it drop me a line and I will show you how you can improve your business and speed things up.

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